The Panhard-Citroen merger
Logo Panhard et Levassor
In January 1965, Panhard and Citroen merged into one single entity, as the Société des automobiles Panhard et Levassor experienced economic hardships in its civilian vehicles activities.
Jean Panhard, nephew of the Société des automobiles Panhard et Levassor’s founder, was appointed President of the new Société de Construction mécanique Panhard et Levassor (SCMPL).
Despite rapidly losing ground in the automobile industry, Panhard was still a global leader for wheeled armored vehicles.
The production of the last Panhard car, the Dyna 24, was thus stopped in 1967. Panhard then started focusing exclusively on military vehicles, a market in which the company did not compete with Citroen.
FOR FURTHER INFORMATION…
Book : Philippe Krebs, Bernard Vermeylen, Panhard et Levassor, pionniers de l’industrie automobile, ETAI, 2016